Zines / The Duck Test

If it looks like a duck, swims like a duck, and quacks like a duck.

It’s probably a duck.

But put that duck in a lab coat?

Wowza, here comes the expert.

Duck at the podium


Every hype cycle has the same cast.

The duck doesn’t change.

The pond does.

Tulips. Dotcom. Crypto. AI. Mamma mia, here we go again.

Same duck, different costume


A duck walked up to a lemonade stand
and said, “Hey, got any AI?”
The man said, “No, we just sell lemonade.”
The duck said, “Give it time.”

Brain on autopilot

Brain loves shortcuts and they are necessary.

Just not designed for the new world.

TikTok, Twitter, LinkedIn poasts.

We all know what a duck looks like. But still …


#DuckTest #CognitiveBias #HypeCycles #DuckSong #SameDuckNewPond